Client
SPCA de Montréal
Fields of expertise
UI/UX, Web development
Technologies
Wordpress
Website
www.spca.comAnnée
2018
The Montreal SPCA, Canada’s leading animal welfare organization, was looking for a partner to update its online image. This renowned NPO mandated us to develop much more than just a website, but also to design a comprehensive tool to support its many activities on all device types.
From a technical point of view, we had to ensure the site interacted with the client’s adoption API as well as its donation software. Finally, the site needed to allow the creation of new pages to support the SPCA’s various campaigns.
Our team’s overall vision was to create a modern, well-crafted site both aesthetically and technically. All the elements implemented were designed to meet management’s desire to reposition the organization and promote its mission.
Inspired by the updated version of the organization’s logo, a sleek and sophisticated design was a must-have. The four-box logo was echoed in the navigation. To ensure navigation was intuitive, we highlighted the website’s main points of focus: adoption, get involved, donate. This approach in concert with customized iconography encourages site visitors to donate.
We leveraged our ingenuity to develop customized solutions. In this case, establishing a connection to the external Petpoint tool was mandatory. Built with the help of their API, the new site automatically displays lost animals and animals available for adoption. Also, the site self-populates, which considerably reduces the SPCA’s management time.
As with all NPOs, fundraising is a key concern. It was essential for the SPCA to connect its website to an external service specifically designed for fundraising. We had to get creative given the unilingual nature of the donation software and project asks that exceeded the native capabilities of the tools forms.
