Last spring, Starfrit launched the new collection featuring WAVE.TEC technology, The Rock Wave, as an addition to its The Rock range.
Starfrit reached out to us to create a digital awareness campaign aimed at making this new product discoverable by audiences in three distinct markets.
Number of impressions: Build awareness of the additional brand The Rock Wave
Number of clicks: Increase qualified traffic to the new Rock Wave landing page.
We invested budgets wisely in platforms that offer the lowest CPM to ensure maximum visibility.
To make a significant impact on the target audience, we relied on non-traditional banner formats and added an increasingly used vertical video format.
Vestshell
Lanctôt Avocat
Dauphinais
Outils Pierre berger
MRC Témiscamingue
Rao’s