Founded in 1993, Lanctôt Avocats is a firm specializing primarily in professional and business law. The team is distinguished by its recognized expertise in representing trustees and professional orders. They are frequently called upon to appear before Disciplinary Councils, the Professional Court, and other judicial bodies, particularly in cases related to the illegal practice of a profession and the usurpation of a title.
Lanctôt Avocats aimed to significantly improve its web presence. Although they already had a website, the results did not meet expectations. The company's identity, while precisely defined, was not adequately highlighted, limiting its potential to establish credibility and refine its image.
Our project focuses on forging a strong brand image by creating a platform for sharing enriched content, such as product demonstration videos, customer testimonials, and tutorials. The goal is to provide real added value to visitors while improving the acquisition of new clients through an effective digital strategy. This strategy leverages SEO, SEA, and social media to generate qualified traffic and enhance brand awareness.
It was crucial for us to clearly articulate the firm's service offerings through a transparent and easy-to-navigate website to improve communication with potential clients and appeal to search engines. This is why we took strategic measures to enhance the website's natural referencing (SEO) to increase its visibility.
Furthermore, to boost the duration of visitor engagement on the site—a metric valued by search engines—it was essential to implement an excellent user experience (UX). This strategy positively impacted not only the average duration of visits but also the number of conversions and the site's positioning.
We have made significant progress in improving the company's visibility, marked by several key achievements:
Vestshell
Dauphinais
Outils Pierre berger
MRC Témiscamingue
Rao’s
Scrapbook Tendance