Event-driven showcase website to increase international reach

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The mandate

Constantly evolving, the Palais des congrès de Montréal is a space for knowledge where the quality of service, the memorable experiences and the exceptional environment are always present. The state-owned enterprise organizes various events in different fields such as the Salon du livre, the Salon International de l’Automobile de Montréal as well as all kinds of other international conferences.

At the end of a major exercise to revise their image, the Palais des congrès mandated Webit to carry out a complete overhaul of their website. The collaboration continued beyond the original mandate. Our team is now responsible for the maintenance and improvement of the site on an ongoing basis.

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The challenges

Among the challenges our team had to face, defining the structure of the site’s content was a major one. Indeed, we had to make sure that the navigation was user-friendly and intuitive as much for the organizers, for the exhibitors or for the visitors. In addition, it was also necessary to classify the directed content to the three types of visitors according to their needs.

Optimizing the mobile experience was also at the heart of the concerns. Our mobile first approach has created a friendly and efficient environment for users who visit the site from a mobile device. The menus, images and other elements of the website have been adjusted to adapt optimally to the user, regardless of the screen he will use during his visit.

Another big challenge was the configuration of the management tool. This should allow the production of sophisticated web pages in a minimalist and easy to understand interface. Our team of programmers worked with our web ergonomics specialists to create an intuitive and efficient experience for site administrators within the state-owned enterprise.

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Our strategy

In order to promote autonomy, we have created a modular and personalized WordPress site to allow the Palais des congrès team to deal with constantly evolving content and to meet their diverse target audiences.

The user interface, for its part, had to not only respect the standards of the graphic charter, but above all, highlight the new brand. It was imperative to establish a certain consistency in the formatting of the site and the other marketing efforts of the organization.

Ultimately, our approach was to listen. We offered continued support and availability to deliver a peace of mind experience.

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A full page menu

Using a menu in full screen navigation makes it easy to organize a large amount of information. By making the most of the space, users can find what they are looking for easily without being distracted from their main purpose.

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Accessibility options

As part of our mandate, we had to meet certain accessibility standards. We have therefore integrated options allowing the user to adjust certain aspects of the site according to their preferences. Some of these options allow users to adjust the text size as well as the visual style of the page which provides more contrast for an easier reading.

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