The mandate
What is the Nico-Bar?
The Nico-Bar is an initiative of the Canadian Cancer Society which aims to sensitize people between 18 and 24 years old about the negative effects of nicotine on their body to encourage them to quit smoking. This awareness is possible thanks to the Nico-Bar’s cocktails, its toxic atmosphere and the experience of the effects of nicotine on the appearance.
This year, the Nico-Bar is a 100% online experience thanks to a challenge on Messenger and a virtual bar, compared to the school tours of the last few years.