Our approach
Our team relied on a solid online business platform combined with a complete and effective experience to reach buyers from different sectors.
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Client
Spark & Co
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Fields of expertise
Branding, Content management system (CMS), E-commerce, Magento, SEO/SEM
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Technologies
Magento
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Website
www.spark-co.com -
Année
2016 - Present
The mandate
Spark & Co mandated our team to create the company’s new e-commerce platform. Spark & Co embarked on this project because of the popularity of its MC Machinery® products combined with a desire to provide exemplary web service to their large customer base.
The challenge
The project’s main challenge was to differentiate Spark & Co from other machine tool and machining products businesses. To convince their clients, mainly buyers from various sectors, we had to showcase Spark & Co as a strong, reliable brand.
A compelling offer
Our seasoned user experience experts and user interface specialists made Spark & Co's new website easy to navigate and aesthetically pleasing.
Magento
Our team was mandated to implement an impactful online business experience. We chose Magento since this platform is one of the most functional and robust. Magento is ideal to host a catalog that features many product codes. Because Magento is a scalable platform, other software, such as SAP Business One, can be integrated with it. As a result, Spark & Co will have the opportunity to expand its offer and continue to grow in collaboration with Webit Interactive.
Printed materials
The Webit Interactive team was mandated to help roll out Spark & Co’s market strategy during trade shows. To this end, visuals were developed for many promotional items: booths, business cards and stationery.
Results
January 1, 2017, to September 30, 2017 vs. the same period in 2016
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The website user experience has improved, including a 14% progression in the bounce rate.
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14% increase in page views
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35% increase in contact requests
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61% increase in mobile device sessions
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