Canadian Cancer Society
Fields of expertise
Nico-Bar is a Canadian Cancer Society initiative that promotes quitting smoking. Each year, from September to December, this pop-up bar travels across Quebec to nearly forty schools. On the menu: disgusting (alcohol-free) shots concocted with a few revolting tobacco ingredients and discussions with specialized professionals.
Besides redesigning the Nico-Bar website, Webit’s mandate consisted in creating marketing campaigns that would drive traffic to the website as well as increase entries in the “Méchant magot” contest.