Fields of expertise
Multisite, UI/UX, Web development
Westcliff Group, a developer of shopping centres across the province, mandated us to redesign the websites for its 14 centres. The goal was to develop a solution to modernize, centralize and simplify the management of Westcliff’s online image.
Creating a unique and universal user experience was our primary concern. We also needed to provide a number of tools to the various stakeholders. The merging of these two goals, we developed an approach based on listening and collaboration.
The Inspirations section, which includes gift ideas, makes it possible to showcase the products of the centre’s merchants. To the delight of the centre’s customers, this section allows them to browse through product features and access store contact information to get more details. This platform is an effective way to highlight merchants’ service offering by making it easier for customers to shop!
To allow the management of the centres to be autonomous, we developed a range of colours that adapt seasonally to promotional campaigns. As a result, the site can be customized for each new campaign! Our team applied a refined artistic direction that highlights the various seasonal initiatives rolled out at the 14 shopping centres throughout the province. Westcliff Group now has a distinctive platform that remains simple and current.