Canadian Cancer Society
Fields of expertise
Integration, Performance measure, Programming, Support
The Canadian Cancer Society and Québec en forme, via the On Your Feet Challenge, want to encourage physical activity among young people through various means (walking, cycling, WIXX activities, etc.). The goal of the challenge is to travel Canada from coast to coast. Two agencies were selected to work in close collaboration on the project. To begin with, Cossette developed the idea and the graphic platform, and we were mandated to program the game platform.