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Why Choose Adobe Commerce (Magento) for Your Online Store?

By Webit Interactive

5 min.

According to the Academy of Digital Transformation (ATN) at Laval University, 75% of adults in Quebec made at least one online purchase in 2022. In 2019, this figure stood at 60%.

The COVID-19 pandemic initially drove online shopping, but it has become a regular practice for consumers of all ages.

For this reason, it is essential to have a reliable e-commerce solution that is fully customizable and can evolve with your growth.

Among all the existing e-commerce platforms, Adobe Commerce, formerly known as Magento, is one of the preferred choices by Webit Interactive. Let's review what this platform can do for you.

Enhanced and Simplified E-commerce

Any business can benefit from the advantages of an Adobe Commerce online store. Whether for an SME or a multinational company, in B2C or B2B mode, this platform offers functionalities and options that can be useful to all.

It is available in Magento Open Source (free) and Adobe Commerce (paid version).

Free Version of the Open Source

CMS Magento Open Source is a free content management system (CMS) that allows for the quick creation of an online store. It is ideal for real-time product catalogues, inventory, and transaction management for small businesses and SMEs. It includes:

  • Multiple free themes to customize your store
  • Hundreds of extensions (plugins) to enhance functionality
  • User-friendly shopping journey, from selection to payment to delivery management

However, the features are more limited than the paid Adobe Commerce version.

Integration of the Paid Version

When accessing the paid version of the CMS, a new world of possibilities opens up, usually better suited for larger companies. It is particularly well-suited for:

  • Managing multi-site stores
  • Customer segmentation (B2C vs. B2B)
  • Customized pricing for different clients
  • Product catalogue management
  • Administration and centralization of sales tools
  • And more

Considering the difficulty level involved in programming, customization, setup, and management of this CMS, ensure you have the services of a certified Magento resource.

Why Webit Experts Choose Adobe Commerce - Magento

Let's summarize the top 5 reasons we use Magento among our various options for creating or updating an e-commerce store.

Why Webit Experts Choose Adobe Commerce - Magento

1. Fully Customizable with Almost Limitless Features

The Adobe Commerce - Magento platform is compelling. It allows you to manage multiple sites and stores in one place, which is a definite advantage for businesses with multiple branches.

At Webit, we particularly appreciate its great flexibility. Unlike other e-commerce solutions that claim to be adaptable, Magento's code is fully customizable, and the application offers a wide range of features that cover the entire user purchasing journey.

Adobe Commerce manages:

  • Products and their descriptions (including SEO)
  • Promotions and discount coupons
  • Product categories
  • Shopping cart
  • Shipping solutions
  • Various payment methods
  • Marketing actions
  • And more

You can configure it exactly as you wish, ensuring that your unique or multi-site online store perfectly meets your needs and those of your customers.

2. The Best Solution for Large Enterprises

While Adobe Commerce can be used for any e-commerce store, the CMS is ideal for larger businesses. It can handle thousands of products and grow as quickly as your business.

In addition to serving B2C businesses, the platform allows for B2B targeting, managing bulk orders, assigning pricing based on customer segmentation, and customizing product offerings based on customer profiles.

3. A Platform with a Simple and Smooth Purchasing Process

The simplicity with which the Adobe Commerce - Magento platform manages your store is another highly valued advantage in our team.

Magento automatically transmits all the necessary information to the accounting department, billing, delivery team, and more once a purchase is made on your site. The Adobe Commerce system processes everything directly, ensuring a smooth, fast, and efficient post-purchase process.

4. Adobe Commerce - Magento Handles Maintenance and Secures Your Site

By choosing Adobe Commerce, you must only perform a little maintenance on your e-commerce site. The paid version updates your site and extensions (plugins) for you.

Moreover, Magento has a highly secure system. Thanks to Adobe's acquisition, it is now even more secure. Not only is your site protected, but your data and that of your customers.

The platform goes further by allowing your customers to manage their purchases internally. They can grant access, customize permissions, and view order history.

5. Personalized Marketing Actions

Another advantage the Webit team values is the numerous options for implementingmarketingactions. Magento allows you to track the customer's journey on your site, retarget them if they have yet to make any transactions, offer personalized offers, and more.

These features significantly increase customer loyalty and the likelihood of purchasing on your site.

Setting up Your Online Store with Magento

Among platforms like Shopify, WooCommerce, and PrestaShop, Adobe Commerce - Magento is one of the most potent and comprehensive e-commerce platforms that easily adapts to the needs of all businesses looking to create an online store.

It centralizes and manages hundreds of stores and millions of products simultaneously. However, this solution may not fit your specific e-commerce project best.

Therefore, it is best to consult an agency with a team of experts. They will guide you toward the
most suitable platform, such as Shopify, which could also be a suitable alternative.

Why Choose a Certified Magento Agency?

The AD0-E717 Adobe Commerce Developer Professional certification is based on developers' competency and knowledge in various aspects of the CMS, including platform installation and configuration and Magento code customization.

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to discuss the future of your online store.

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