Before the digital age, we used newspapers, radio or television to promote an organization’s products and services. Nowadays, a website is the main showcase. The arrival of smartphones and tablets has also changed user behaviour. At Webit Interactive, our responsibility is to stay on top of the latest and future trends to properly optimize your site.
A web strategy is derived from changes in user behaviour. A website must be accessible on all platforms to be successful with your audience. Whether your priority is the online experience or search engine optimization, or an ad performance optimization concept, our websites ensure complete ease of navigation so you can achieve your conversion objectives.
To achieve your website’s business objectives, our strategists and UX designers ensure that the placement of elements and their importance, the choice of colours, images and content, calls to action and conversion path are all taken into consideration.
Users must be able to appreciate the usefulness of the site. They must also be able to complete their actions easily (usability). With so many communication channels available, your prospective customers need to identify with your product or service by deriving benefits from their experience on your website. The goal, therefore, is to leave visitors with a positive impression of your platform that will arouse their interest in sharing or returning to the site.
Advanced configuration of your analytics tools allows you to access strategic information that will increase search traffic to your site. Our approach enables you to transform this data into business intelligence to generate new digital opportunities.