UX design is the starting point for your platform, search engine optimization strategy, content strategy and business model.
The notion of user experience is applied when developing a site that will need to meet users’ expectations and provide a certain comfort level during their navigation. Many criteria are evaluated—from the habits and knowledge of your audience to the devices they use to view your site. The placement of elements is important to ensure readability along with a vocabulary and syntax adapted to your audience. Also, the website’s objective should be evident while the design remains loyal to your brand image.
In UX, one of the fundamentals is to analyze the behaviors of your users and adjust the features for them. User needs and site goals are the cornerstones of any good user interface. In addition, content requirements and functional specifications are key elements with which the UX designer juggles to create effective navigation. Information architecture and interaction design are the foundation of a user-centric design.
Because a website that isn’t visually attractive to your visitors or is complicated to navigate will automatically benefit your competitors.
When browsing your site, users expect to find what they are looking for quickly and easily. Complicated browsing, bugs or any other problems will prompt visitors to leave your site and go to another one to find what they’re looking for.
User experience is therefore especially important in convincing visitors to remain on your site as long as possible. To achieve this, your site must meet certain criteria. These include a quick load time, interactive content, responsive design for all devices and screen sizes, and relevant, value-added content.
A user experience that is pleasing to your visitors will clearly be beneficial to you. Here are a few advantages of a good UX design:
•Increase in average time spent on your site
•Increase in number of page views
•Lower bounce rate
•Higher conversion rate
•Site better indexed by search engines
•Visitors more likely to return to your site
User experience is essential. If this aspect isn’t optimal on your site, it could have a negative impact on your business and turn away prospective customers. Keep in mind that, in order to give your brand an advantage over your competitors, your website must satisfy the needs of your target customers.
The web was originally developed as a vast universe of hypertext information. The accelerated growth of the web, programming tools and design (back-end), as well as the way people navigate and behave on websites (front-end), led to the development of the user experience, in order to create effective, attractive interfaces.
The trends in UX are constantly changing. To fully optimize your site, our team stays on top of the latest trends with the aim of providing you with the best advice. Your website will thus always offer a proper and original user experience that is aligned with current trends.
To provide your visitors with an optimal browsing experience, put your trust in our team of experts. At Webit, we understand just how important a good website is for your brand image. We’re also skilled at attracting new leads and increasing your conversion rate. That’s why our user experience and web design experts will propose an interface and UX that meet your needs and those of your target audiences.
Doing business with us means getting solid advice and the support you need for building a website with an ideal user experience that meets your needs and those of your visitors.