UX design is the starting point for your platform, search engine optimization strategy, content strategy and business model.
The notion of user experience is applied when developing a site that will need to meet users’ expectations and provide a certain comfort level during their navigation. Many criteria are evaluated—from the habits and knowledge of your audience to the devices they use to view your site. The placement of elements is important to ensure readability along with a vocabulary and syntax adapted to your audience. Also, the website’s objective should be evident while the design remains loyal to your brand image.
In UX, one of the fundamentals is to analyze the behaviors of your users and adjust the features for them. User needs and site goals are the cornerstones of any good user interface. In addition, content requirements and functional specifications are key elements with which the UX designer juggles to create effective navigation. Information architecture and interaction design are the foundation of a user-centric design.
The web was originally developed as a vast universe of hypertext information. The accelerated growth of the web, programming tools and design (back-end), as well as the way people navigate and behave on websites (front-end), led to the development of the user experience, in order to create effective, attractive interfaces.