consumers who have had good experience with a company via its social media would be ready to recommend this brand
Source : Dreamgrow.com
consumers report having bought products online after discovering them via social networks
Source : Axios.com
buyers claim to use social media to shop online
Whether you want to build awareness, enhance your image or sell products or services, there are a number of elements to keep in mind when measuring the effectiveness of your social media efforts: quantify your social audience, create a social engagement metric, add value, encourage action and measure.
•Establish clear objectives that are measurable within a specific time.
•Clearly define the target audience.
•Identify relevant content sources and operational tasks.
•Establish the roles and responsibilities of all involved.
•Define the editorial line and publication schedule.
•Establish a comment management strategy and publish your web etiquette.
•Post and engage users on social media.
•Measure and adjust the content based on community responses.
For years now, many organizations have been present on social media networks such as Facebook, Instagram, Twitter and others. The interaction between these organizations and their potential customers is at the core of their strategic business, and social media are a good way to reach a broad target audience, quickly and cost-effectively.
At Webit Interactive, our community managers establish a communication strategy with your virtual network by maximizing the engagement of your members, while strengthening your search engine optimization and business plan.
Social media networks have become a fundamental part of any mass media and web strategy platform. While Facebook, YouTube and Twitter are the key players, there are numerous other social platforms better suited to certain audiences, such as LinkedIn, Pinterest, Instagram, etc. Social media have become so important that they now occupy a vital role in search engine optimization algorithms that determine ranking on search engines such as Google.
When our strategists draft your social media strategy, they start by identifying the context in response to the questions Who? What? Where? How? Why? This helps us establish the objectives of your strategy, the communication axes, publication schedule, roles and responsibilities of all involved, and the performance indicators to be followed.