Nowadays, SEO is essential for your website to be properly interpreted by search engines. Their algorithms rank websites based on various criteria, placing the most relevant websites at the top. To figure prominently in algorithms, your website needs to have a good SEO strategy. Here’s how it works.
Our preliminary analysis of your business and sector will help to identify, add and rank the keywords and expressions according to their strategic importance and their competitiveness. Your SEO strategy will then be ready to deploy. But this strategy goes beyond simple keyword searches.
To ensure your website performs well on search engines, our team of SEO experts will use a variety of tools and techniques that have proven to be effective. After an in-depth analysis of your needs based on your sector and target audience, we’ll help you build a link acquisition (backlink) strategy, implement a local search strategy, optimize your mobile SEO, analyze your keywords and more.
There are two ways to perform search engine optimization: onsite SEO and offsite SEO. Onsite SEO involves writing or revising your tags, text content, images and internal links. Offsite SEO involves a variety of strategies to increase the relevance of your content. We also recommend using social media and other web resources such as Google My Business. Our team of SEO experts will be there to support you at every stage.
•Google Search Console
With the refinement of search engines, SEO requires unique, relevant content that offers audiences added value. If your content is well received and appreciated by your users, you’ll enjoy greater visibility on search engines. A better positioned website will attract more traffic and thus increase your conversions.
On the other hand, search engines will penalize your website if the content is duplicated from another site (plagiarized) or if your site visitors seem uninterested in the content.
Advanced configuration of your analytics tools allows you to access strategic information that will increase search traffic to your site. Our approach enables you to transform this data into business intelligence to generate new business opportunities.
Since search engines are continuously wanting to offer web users a better experience, the algorithms change regularly. If you want your website to continue to perform well, you need to stay abreast of the changes and adapt to them quickly. That’s why our team conducts monthly or sometimes even weekly monitoring of your website and keyword rankings. Our SEO service can help you identify business opportunities or niche markets that are untapped by your competitors in order to constantly improve your site’s SEO.
•Keep in mind that SEO is much more than just keywords
•Offer useful, value-added content to your customers
•Measure your users’ behaviours
•Update your website continuously
•Enrich your site and set the standard for your sector
•Create content that users will want to share
•Good visibility on search engines
•Increase in website traffic
•A site that stands out from the competition
•Better conversion rates
•Improved user experience
•Easy integration into your marketing strategy