Social strategy
Search engine optimization is essential for your website to be properly interpreted by search engines. Our preliminary analysis of your business and sector will help to identify, add and rank the keywords and expressions according to their strategic importance and their competitiveness. Your SEO strategy will then be ready to deploy.
There are two ways to perform search engine optimization: onsite SEO and offsite SEO. Onsite SEO involves writing or revising your tags, the text in your content and the images and internal links. Offsite SEO involves a variety of strategies to increase the relevance of your content. We also recommend using social media and other web resources such as Google My Business.
With the refinement of search engines, search engine optimization requires unique, relevant content that offers audiences added value. If your content is well received and appreciated by your users, you’ll enjoy greater visibility.
Advanced configuration of your analytics tools allows you to access strategic information that will increase search traffic to your site. Our approach enables you to transform this data into business intelligence to generate new business opportunities.
•Keep in mind that SEO is much more than just keywords
•Offer useful content to your customers
•Measure your users’ behaviours
•Update your website continuously
•Enrich your site and set the standard for your sector
•Create content that users will want to share
Search engines are continuously changing. That means we need to stay abreast of every new trend to ensure you don’t have any unpleasant surprises. Monthly or sometimes even weekly monitoring of your keyword rankings is essential. Our SEO service can help you identify business opportunities or niche markets that are untapped by your competitors.