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Home / Services / Programmatic advertising

Social strategy

Programmatic advertising

Why use programmatic advertising in your ad campaigns?

Programmatic advertising uses machine learning data analysis technologies that are state-of-the-art. The goal is to buy ad impressions on websites or applications in real time, while reaching a more precise target audience through a process that mainly uses artificial intelligence. Algorithms assess users based on their behaviour, demographic data, cookies and other criteria to determine which ads will be displayed to them. At Webit, we combine this leading-edge technology with expert consulting services to provide you with advertisements that meet the tastes, wishes and needs of each user. We’ll align ourselves with your needs and propose a strategy that meets your objectives (awareness, conversion, etc.).

Benefits of programmatic advertising

  • •Access to a vast inventory of websites

  • •Real time media buying

  • •Effective audience targeting

  • •Data-supported targeting

  • •Targeting opportunities are vast and precise

  • •Retargeting features are improved

The different types of programmatic advertising

  • •Banner ad

  • •Video ad

  • •Audio ad

  • •Ad on social media

  • •Smart TV ad

  • •Integrated ad

Web strategy

Performance measure

Social strategy

AdWords paid search campaigns

Social strategy

Search engine optimization

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