The web data metrics gathered are analyzed before and after a given time to determine the success of a project or identify any possibilities for optimization. The purpose is to achieve your objectives and to be able to observe them from a customized dashboard.
Whether you’re a building contractor, B2B manufacturer or a business with a 100% transactional site, key performance indicators (KPIs) allow you to monitor your objectives in real time. As a decision-maker, this type of information allows you to modify your marketing tactics more quickly than competitors in order to capitalize on your observations of web user behaviours.
Increasingly, the web is part of the ongoing operations of the vast majority of businesses. You need to be doing it... because your competitors are. It’s important, however, to be doing it for the right reasons—hence the importance of your own web strategy in order to measure your actions as a manager.
Perhaps you already have a presence online. But do you know how to calculate your web ROI? Whether to determine the impact of your website on financial results or identify online performance indicators, Webit Interactive offers effective solutions that respect your corporate values.
•Be aligned with your business objectives. Management must have an accurate performance measure of the marketing efforts.
•Have a long term horizon. They must not be changed frequently.
•Have a benchmark for success or failure. Your marketing team must be able to rely on this information to take actions.
Our web strategists help you identify your needs by conducting a full strategic analysis and recommending a solution suited to the reality of your organization. Your environment and organizational objectives will determine the performance indicators to be included in your personalized management dashboard.
Your tool will be configured on Google Analytics or within a content management system (CMS). It will give you the business data you want to measure, right when you want it (online sales at any hour, quarterly sales for a shareholders meeting, number of clicks on your AdWords, etc.) or for future marketing actions.
The key to the web is being able to identify the right KPIs in order to validate that your resources are being well used and also to ensure that the right things are been done by your resources. In a modern economic reality, the effectiveness and efficiency of your activities can give you a competitive edge and allow you to demonstrate the quality of your efforts in front of your board of directors and shareholders. Our web strategists help you identify your needs by conducting a full strategic analysis and recommending a solution suited to the reality of your organization. Your environment and organizational objectives will determine the performance indicators to be included in your personalized management dashboard.