Web strategy
How does one go about it?
A four-step content strategy:
1) First meeting and establishing objectives
During a first meeting with you, we will learn about your communication plan and your business objectives, then we will establish your key performance indicators (KPIs) to understand your goals to achieve as a result of this strategy. Do your goals relate to increasing your sales? Do you want to find an original way to distinguish yourself from the competition?
2) Target and personas
Once the this information is collected, we will present unique personas that reflect the habits and main characteristics of your different target audiences. Your messages, your editorial line and the supports to be privileged will have to answer the expectations of your different personas.
3) Editorial line
An editorial line will be established according to your business objectives, your communication plan and your personas in order to have a solid content strategy. It should also take into account the tone and which media to use.
4) Deployment
The deployment of the content strategy will have to respect the elements established in each of the three steps mentioned above. We will choose the most appropriate media for this strategy as well as the forms of content that will be used. A schedule will also be created to follow the evolution of the strategy and readjust it as needed. Your KPIs, which were established in the first step, will show whether your initial business objectives have been met. Finally, a performance and traffic monitoring system will be used to observe the results of the deployment of the strategy.
Creating content : formats that work for you
At Webit Interactive, we offer you different formats that are well suited to your content strategy. Whether you need video production, graphic design or photography, writing blog articles, creating chatbots or podcasts, our team will listen to you and meet your needs.
Here are some examples of our proposals:
Vidéos
•Television production
•Video production
•Video editing
•Access to video databases
•Studio recording
•Narration
Graphics
•Graphic editing
•Pictograms
•Illustrations
•Purchasing in image banks
•Etc.
Photography
•Portraits photos
•Stagging of products
•Product enhancement
•Milestone photos
•Etc.
Blog posts
•Writing blog articles and content
•Creating an online audience
•Creation of short engaging texts
•Writing long articles (more than 1000 words)
•Increase SEO traffic on your site
Chatbots
A chatbot is an automated conversation with pre-written messages responding to what is sent to it. It is relevant to use it to create a unique and personalized relationship with your users and get interactions from them.
Podcasts
The podcast is an audio file that can vary in length and that aims to inform and entertain your audiences. Creating a podcast increases brand awareness and improves the relationship with your customers.