If you want to appear at the top of the first page of Google or Bing search results, your business needs to consider paid search. PPC – for guaranteed visibility on Google and Bing search engines.
Primary keywords are the ones your customers use to search for you or your competitors. Google Ads and Bing Ads allow you to bid on keywords to make your ad appear and to improve your chances of being seen. This can be helpful when you’re starting out or adding content to your website, and when organic search (SEO) isn’t available to support your site. SEM and PPC campaigns allow you to appear on the first page, depending on the amount you’re ready to bid.
•Have high-quality keywords for your ads and landing page content
•Make optimal use of your ad extensions
•Use attractive images if you’re using the Display Network
•Test different landing pages
•Optimize your ads, keywords and landing pages based on resultsHave high-quality keywords for your ads and landing page content
Paid search campaigns rely on a keyword bidding system. Taking the form of textual and image ads, Google Ads campaigns operate on a cost per click (CPC) basis. This means advertisers only pay when a user clicks on their ads. Google offers advertisers a series of tools designed to improve campaign relevance. In doing so, it’s giving them full control of the ad, based on various criteria. From geotargeting to publication schedule and platform used, advertisers have complete control over the visitors they want to attract to their site.
Paid search campaigns offer two direct benefits. For one, they make it possible to directly target users during the purchasing process, which translates into an immediate increase in traffic on the advertiser’s website. Secondly, they offer instant feedback about the offer made to a target audience, however specialized it may be. Such micro market studies allow you to adjust the offer based on the response received. These campaigns thus help bring advertisers closer to their potential customers.
Why do they work? Because we build strategies adapted to your specific needs. Because we continuously optimize your campaigns to boost profitability. And because we generate qualified leads. Why do they work? Because we build strategies adapted to your specific needs. Because we continuously optimize your campaigns to boost profitability. And because we generate qualified leads.
Among the services offered by our team, we often suggest that clients conduct a PPC campaign audit. This exercise involves an in-depth analysis of your existing campaigns to identify promising untapped niche markets. Our solid expertise enables us to quickly identify losses and significantly improve the click-through rate (CTR).
Our campaign development service will help you reach your target audience with the best and most relevant keywords and ads. We’ll set up a campaign structure that’s consistent with your marketing and sales objectives.
Campaign optimization is an ongoing process whether you created the campaign with us or not. We’ll monitor the progress of your ads and improve them over the weeks. We’ll change some words, suggest new ads, modify bids and work on other aspects steadily to ensure your ads achieve maximum profitability. You’ll also receive a monthly performance report, so you can follow the progress of your campaigns.