Fields of expertise
SEO/SEM, Web development
Craft CMS, Laravel
Our experts created a promotional campaign for Auto-Select mechanical shops in the Calgary area over the course of our first mandate with Uni-Select. We followed up on that initiative by redesigning the Auto-Select and Uni-Pro websites, as well as optimizing the Bumper to Bumper and Auto Parts Plus sites.
Our team revamped the Uni-Pro and Auto-Select banners’ digital image. We also developed a central POS management tool for all banners and created a landing page for Bumper to Bumper national advertising campaigns.
To meet our client’s needs, it was essential to create a centralized management tool able to manage the various points of service and that was also linked to multiple independent sites. To do this, our team created pages for each mechanical workshop which listed the services offered, opening hours and ongoing promotions. The Uni-Select, Bumper to Bumper and Auto Parts Plus brands also benefited from the interactive map. In fact, users can now search for points of service using the IP address locator tool our team developed and view the page for the independent site nearest them.
Auto-Select first Adwords campaign was created in September 2016. The goal of this campaign was to generate measurable returns, boost local markets and increase sales at Calgary-based mechanical shops. Since the first campaign led to good results, the initiative was renewed and expanded.
When the Bumper to Bumper update was done, an optimized interactive map was added to the website. The private-label websites for Uni-Select, Bumper to Bumper and Auto Parts Plus benefited from it.