Delan

Delan entrusted our team with the delicate job of updating its brand image. To elevate Delan’s brand recognition to the height of its reputation, the site needed to be rejuvenated.

Webit Interactive’s experts built Delan’s new identity by drawing inspiration from the company’s name change, the former name being “Delan Technology.” By proceeding this way, our team aimed to retain the attention of the public by using a simplification strategy. We then showcased Delan’s greatest strength: headhunting.

Delan’s new logo features an elk, which is a universal symbol for hunting. It’s an abstract representation with an added outlined to lend a human touch. The rounded stick character font denotes approachability and stability.

After creating the new logo, the new image was integrated into all Delan’s promotional materials: business cards, official documents, social media sites, etc. The Delan team now has these promotional materials in hand at all the events where Delan is present.