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Client
Canadian Cancer Society
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Fields of expertise
Inbound strategy
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Technologies
Social media and Adwords campaigns
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Website
www.smat.ca -
Année
2016 - Present
The mandate
To discourage the use of tobacco among 18- to 35-year-olds, the Canadian Cancer Society created SMAT (short messages against tobacco). Conversions required the creation of effective marketing campaigns to reach the target audience.
Our approach
Our team created a campaign by analyzing assets, creating a powerful Inbound strategy and using creative visuals.
Facebook campaigns
To encourage people to sign up for SMAT, we created photo and video campaigns. We reached the target audience with visuals created in collaboration with Canadian Cancer Society’s creative team.
Creation of SMAT Facebook page
In keeping with the CCS’s marketing campaigns, our team of strategists created an official Facebook page for SMAT. The page is a gathering place for our target audience, namely people between the ages of 18 and 35 where they can find all the ads produced for the SMAT initiative as well as content adapted to their lifestyle. The page’s community management plays a vital role and draws on the creativity of our social media strategists and graphic designers.
Adwords campaigns
To help our clients meet their conversion goals and increase visibility, we created search network, Display and YouTube campaigns.
Landing pages
In light of new continuous campaigns, the team recently reworked the SMAT project. Landing pages were created to increase the application’s conversion rate.
Adwords results
Compared to 2015
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Search network campaign - 18 % increase in conversion rate
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39% decrease in cost per conversion
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28% increase in direct conversions
Facebook results
Compared to 2015
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300% increase in the number of ad conversions
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