Canadian Cancer Society
Fields of expertise
The Canadian Cancer Society and Québec en forme, via the On Your Feet Challenge, want to encourage physical activity among young people through various means (walking, cycling, WIXX activities, etc.). The goal of the challenge is to travel Canada from coast to coast. Two agencies were selected to work in close collaboration on the project. To begin with, Cossette developed the idea and the graphic platform, and we were mandated to program the game platform.
Our mandate wasn’t to tackle the event’s fun character, but rather the functional side of the platform, so we had to develop a robust and stable system to support the simultaneous use by more than 3,136 participants.
With our partners at Cossette, we highlighted the need to demonstrate to young people that active transportation can also be a fun activity through the new platform.
We developed our ideas based on the gaming world to create a much more fun user experience so that young people experienced the challenge as a game.